Google Consent Mode is a tool offered by Google that helps website owners manage users' privacy preferences. Specifically, Google Consent Mode allows for the integration of Google ads and analytics (such as Google Analytics) on the website, taking into account each user's privacy preferences.

With Google Consent Mode, website owners can configure how ads and analytics operate in cases where the user has not given consent for specific tracking or advertising activities. Google's Consent Mode is used to ensure compliance with user data regulations of a website with GDPR rules and the European Union's Consent Policy for using ads, which became mandatory from March 2024.

In summary, Google Consent Mode is a tool that helps website owners manage advertising and Google analytics based on users' privacy preferences.

Why do you need it?

To continue running personalized ads (e.g., Remarketing) and record data in Google Analytics, the installation of Google Consent Mode is required.

How does it work?

Simply put, by installing Google Consent Mode, if users in the European Economic Area (EEA) consent to data collection, your website/shop can communicate consent signals to Google.

Since when is it effective?

Google states that the installation of Google Consent Mode must be done from early 2024. In fact, since mid-March, we have already noticed the relevant message from Google on several websites.

Even if you already have a cookie banner...

Even if you have a banner for user data collection consent, it needs to be adjusted to comply with Google's Consent Mode.

If you use a Consent Management Platform (CMP) certified by Google, the CMP provider will automatically update to the latest version of consent functionality.

CMP providers certified by Google include:

• Commanders Act
• Complianz
• Consent Manager
• Cookiebot
• Cookie First
• Cookie Information
• Cookie Script
• CookieYes
• Didomi
• iubenda
• One Trust
• Osano
• Secure Privacy
• Sirdata
• Termly
• Usercentrics